Lets talk directly about it with out dragging
The first ad copy I wanna talk about is revi*w ad ,or testimonial ad , to provide the potential customer with social proof of your product
Content is created by the brand and primarily features a text over lay
Lets divide it into to two major sub-strategies
1) You can use a users testimonial
You can use a press hit or review ,
The most common format for this is to use the image with text over lay
You can also create a gif or video using the similar effect
2) The second type of ad is user generated content , consist of text over lay like above
1 . COMPILATION
Use multiple reviews edited in to story , now I find this strategy is really great for prospecting
Because it shows proofs in numbers ,
2). SINGLE TESTIMONIAL
The second kind of strategy is to use single testimonial ( with 5 lines of caption only benefits of product ) does a good job for converting , this method of strategy works excellent in retargeting because it shows your much in bigger depth review & educates them So, that they will feel more confident
- UNBOXING
Unboxing stops the users thumb at your ads and make them engaged & then lead to purchase
4)BENEFIT AD
This uses headline or subtitles to describe the benefits of product , it can also answer any common objection that potential customers may have
The best format for benefit ads are videos or slide shows
SPLIT SCREEN ADS
Video split screen
Split screen are also great to show benefits of the products must be use with strong formats As videos
STATIC COLORED SPLIT SCREEN ADS
These are the effectives as I always stop whenever I see the colored split screens and reason because it actually breaks up the scroll and it is just so eye catching that I always stop , you can use these in any format either images or videos with fun added
SMS CONVERSATION AD
I recently came across this one too and this highly engaged me till the end , I was so lost in that , I did not realized even that I am watching some ad , this will give you more then 75 percent video view
You can use actual conversation or use just text bubbles to simulate the effect and to break the scroll
these were few tips
will be sharing more ..