The Meta Ad Library is a game-changer for advertising transparency. It is a valuable resource. That allows advertisers to increase transparency and accountability for their campaigns, and provides consumers with more information about the ads they are seeing. Overall, it can help to promote a more trustworthy and transparent advertising ecosystem for everyone involved.

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The Ad Library is a unique feature that provides transparency and accountability for all active ads running across our products. With an emphasis on preventing interference in elections, the Ad Library offers detailed information about ads related to social issues, elections, or politics. This includes information such as spend, reach, and funding entities. These ads are available for viewing whether they are currently active or inactive and will be stored in the Ad Library for a period of seven years. This ensures that the public has access to this information for a significant period of time, promoting transparency and accountability in advertising.

The Ad Library, Ad Library Report, and API are powerful tools for understanding and analyzing the advertising landscape surrounding social issues, elections, and politics. The Ad Library provides a searchable database of all ads that fall under these categories, allowing users to view the details and performance of individual ads. The Ad Library Report takes this a step further, offering an aggregated and comprehensive view of all ads within a specific country and time period, making it easy to identify trends and patterns. Additionally, the Ad Library API allows for even more in-depth analysis, making it a valuable resource for researchers, journalists, and other interested parties. With these tools, anyone can gain a deeper understanding of the advertisements shaping public opinion and political discourse.

Did you know that you can now download Ad Library searches in CSV format? This feature allows you to access and analyze a large amount of data in a convenient and easy-to-use format. In order to use this feature, you will need to be logged in and agree to the terms of service. This is a great way to gain insights into your advertising campaigns, and make data-driven decisions to improve your strategy. So, next time you need to analyze your Ad Library data, don’t hesitate to download it in CSV format!

The Ad Library is a public resource available to everyone, allowing them to view and search for ads on Facebook. However, certain types of content, such as alcohol or gambling, will be restricted and not shown to people who are underage or not logged into Facebook. The Ad Library is searchable, allowing users to search for any term, name or Page. This feature is particularly useful for searching for political figures, organizations, or specific advertisers or Pages. Ad Library searches include any ads that include the term searched, as well as ads run by Pages that include the term. However, ads that aren’t related to social issues, elections or politics will not surface in keyword searches, but can only be discovered by visiting a Page in the Ad Library.

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More information about Facebook ads

The Ad Library, offered by Facebook, is a powerful tool for tracking and understanding political advertising on the platform. It features multiple trackers, including ones specifically for the Presidential, House, and Senate races in the United States, as well as a Custom tracker available globally. The Ad Library Report provides valuable data on advertisers’ spending, including geographical spend and other insights. In addition, the Ad Library API allows for customized keyword searches of ads stored in the library The Ad Library homepage also features a status bar that keeps users informed of any issues or outages within the system, such as planned outages, refresh delays, and maintenance. Overall, the Ad Library offers a comprehensive view of all active ads, making it a valuable resource for anyone looking to better understand the political advertising landscape on Facebook.

If you come across an ad that you believe is misclassified, or is missing a disclaimer, you can report it to the appropriate authorities. Additionally, if you believe an ad violates any of the Meta Advertising Standards, you can also file a report. However, it’s important to note that only ads about social issues, elections, or politics can be reported in certain countries.

It’s worth noting that the information about admin country locations is only shown for Pages with a high number of fans or if they have run an ad related to social issues, elections, or politics in certain countries. Additionally, advertisers in the United States, Canada, and Brazil have the option to mask their organization’s street address and zip code when creating ad disclaimers. This means that the full physical address of the organization will not be visible in Ad Library searches. It is expected that this feature will be rolled out in other countries in the future.

  • When searching for ads on [platform], you can filter your results by country, page name, and status (active or inactive). This makes it easy to find the ads you’re looking for, and understand who is paying for them. Additionally, ads in the Ad Library include a disclaimer, so you can understand the source of the advertisement. However, it’s important to note that ads about elections or politics will not have a disclaimer.
In addition, for ads from certain countries, some advertiser information, such as email address, website, phone number, address, and any additional information, may not be available in the Ad Library at this time.

When you click on “See Ad Details” for an ad, you’ll be able to view additional information about the ad, including the advertiser’s name, the ad’s targeting, and the ad’s performance. This information can help you understand the ad’s reach and impact, and make more informed decisions about your own advertising efforts.

Ad transparency is a critical aspect of ensuring accountability in digital advertising. Facebook’s Ad Library allows users to view information about ads that have run on the platform, including their current status (active or inactive), approval status (disapproved or approved), impressions, amount spent, demographic information, and location. This feature provides valuable insights into the reach and impact of advertising campaigns and helps to promote transparency and trust in the advertising ecosystem.

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For example, users can see when an ad started running and whether or not it’s currently active, which can help them understand the timing and duration of a campaign. Additionally, users can see if an ad in the Ad Library was active but then became disapproved, which can help them understand the approval process and potential reasons for disapproval. Another important aspect of the Ad Library is that it allows users to see a range for the number of impressions the ad received and amount spent, which can provide an understanding of the scope and scale of a campaign, without revealing the exact number. Furthermore, people can see the % of people by age and gender who saw an ad, which can help them to understand the demographic makeup of the audience. Lastly, users can see information about the location(s) where the ad was viewed, which can help them understand the geographical reach of a campaign. Overall, the Ad Library provides valuable insights for users and helps to promote transparency and
accountability in digital advertising.

In conclusion, Facebook’s Ad Library is a powerful tool that provides users with valuable insights into the reach, impact, and targeting of advertising campaigns on the platform. The Ad Library allows users to view information about ads that have run on the platform, including their current status, approval status, impressions, amount spent, demographic information, and location. This feature promotes transparency and trust in the advertising ecosystem by providing users with a better understanding of the advertising campaigns that are being run on the platform. The Ad Library is an important tool for users, businesses, and advertisers alike, and it helps to promote accountability and trust in the digital advertising industry.